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Yeti Taps Pentecost for Global Sales

Published March 30, 2011

GOLDEN, CO (BRAIN)—Yeti Cycles has hired John Pentecost for the role of international sales manager.

“John and I have known each other for years,” said Chris Conroy, Yeti Cycles’ president and general manager. “I admired the way he built Evil and e.thirteen back in the day, and I’m excited to finally have the chance to work with him. He brings a varied set of skills to Yeti, and the fact that he’s a passionate rider and gravity racer means he’ll fit right in with our crew at the office.”

Pentecost, who most recently worked as product and marketing manager for Race Face, got his start in the industry as a co-founder of Evil Bikes/e.thirteen components and has more than nine years of experience in the industry.

“To say I’m thrilled about this opportunity would be an understatement. I’ve been a fan of Yeti since I got into mountain biking back in the early '90s, so getting a job here is a great feeling,” Pentecost said. “I’m looking forward to getting to know our current network of international distributors, and I plan to draw on my past experiences in helping the brand grow globally.”

Pentecost currently resides in Vancouver, British Columbia, but he started working at Yeti earlier this week. He will be relocating to Colorado in May.

Topics associated with this article: People

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