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Retailer Day Added to Providence 'Cross Fest

Published May 12, 2011

SAN JUAN CAPISTRANO, CA (BRAIN)—The Providence Cyclo-Cross Festival returns this fall with a retailer-only day scheduled for the first day of the three-day festival.

Held Oct. 7-9 and sponsored by Interbike, the enhanced expo and trade event will offer the industry a means to reinforce business with retailers in New England, extend brand visibility to consumers and celebrate the growing cross category and culture.

Roger Williams Park, the same location where the 2008 and 2009 editions of Interbike's OutDoor Demo East were held, will be the site of the Providence Cyclo-Cross Festival as well as the retailer-only day on Friday, Oct. 7.

Retailers will be able to take part in educational sessions, to be held in the historic Roger Williams Park Casino, and test product on the official cyclo-cross course. The weekend of Oct. 8 and 9 will offer a consumer show in the infield of UCI cyclo-cross races.

"While Interbike draws a large number of key New England retailers, we understand it's challenging for seasonal retailers to bring all of their staff to Las Vegas," said Interbike show director Andy Tompkins. "Holding the retailer-only day with the Providence Cyclo-Cross Festival is a cost-effective way for the industry to influence this key audience and then take advantage of the enthusiast consumer traffic throughout the race weekend."

Topics associated with this article: Events

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