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BRAIN Dealer Tour Kicks Off in Mile-High City

Published September 27, 2011

DENVER, CO (BRAIN)—Bicycle Retailer & Industry News editors and sponsors are rolling out this morning on a three-day tour of bike shops in the Denver metropolitan area.

Over the next three days, BRAIN staff and sponsors will ride to a dozen retailers in the thriving mile-high cycling market. Editors and representatives from Giant Bicycles, Gates Carbon Drive Systems, CatEye America, Primal Wear and Interbike will talk with storeowners about the local cycling culture, the state of specialty retail and how sales fared over the summer selling season.

“It’s a great opportunity to get to ride our bikes and meet retailers on a one-on-one basis with other industry companies,” said Tim Baker, marketing director of Primal Wear, a first-time sponsor with offices in Denver. “This is our backyard so we do interact with these dealers on a regular basis, but this gives us a different approach as far as visiting them.”

The Denver Dealer Tour kicks off today in Boulder, about 25 miles northwest of Denver at an elevation of 5,430 feet. Participants will tour five shops in this platinum-level bike-friendly community. On the second day, the tour will go south to Littleton and west to Lakewood, and eventually end in Denver proper. It will wrap up Friday with visits to shops northwest of Denver in Wheat Ridge and Golden.

“We are really eager to participate because BRAIN reaches one of the key target audiences for Gates Carbon Drive—dealers and shop floor employees who are seeing a growing number of belt-drive bike models on the market,” said Todd Sellden, director of Gates Carbon Drive Systems. “As a relatively new ingredient brand in the bike industry, one of our major goals is to be a resource for dealers in how to sell and service bikes with Gates Carbon Drive.”

The Denver Dealer Tour begins today and wraps up Friday. Be sure to check back here all week for daily online coverage. You can also follow us on Twitter at and on Facebook at (click on above link).

Topics associated with this article: BRAIN News

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