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Colorado Road Race Had Huge Economic Impact

Published October 19, 2011

DENVER, CO (BRAIN)—The USA Pro Cycling Challenge brought $83.5 million into Colorado in late August, according to IFM, a sports research firm that race organizers hired to gauge the race's benefits.

“I don’t know anyone who doesn’t—at least if you get a beer in them—confess it was bigger and better for a first-year event than anyone could ever imagine,” said Gov. John Hickenlooper, to The Durango Herald.

IFM based its economic-impact numbers on a survey of about 2,000 spectators. It polled fans at every stop on the seven-day tour, according to the newspaper.

New host cities for 2012 will be announced by the second or third week of November, according to the newspaper.

Topics associated with this article: Racing & Sponsorship

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