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Alchemy adds talent at Colorado location

Published September 24, 2012

DENVER, CO (BRAIN) — Alchemy Bicycle Company and its parent company, Ethic Industries, are completing a move from Texas to Colorado and have added space, manufacturing capacity and manpower, company officials said.

"The reception by the dealers and industry partners in Colorado has been outstanding," said Matt Simpson, president of Ethic Industries. 

The company has expanded its facility from 3,000 to 9,000 square feet and recently added Pete Smith, Jeff Wager, and Sam Maczuzak to its ranks.

Smith, founder and owner of Mad Alchemy Embrocation, has joined Alchemy as its marketing and brand manager. 

Jeff Wager is leaving behind a decade of frame crafting for Serotta to join Alchemy in Denver, where he will be the master welder for Alchemy's line of stainless steel bikes.

Maczuzak will take on the role of production floor manager. Maczuzak learned the craft from his brother, Matt Maczuzak, who is the head of Alchemy's carbon fiber frame division. 

Alchemy has moved in to 7700 South Cherry Creek Road in Denver. The new location is right off the Cherry Creek Bike Path, halfway between Denver landmark REI and the Cherry Creek State Park. In addition to Ethic Industries and Alchemy Bicycle Company, the building will be headquarters for clothing company Primal Wear, which has already moved in, plus a few other cycling-related businesses.

"Alchemy Bicycle Company and Primal are putting their heads together and sharing a vision for a destination for the Denver community that could include touring Alchemy's production facility, a retail fit studio and retail space, wellness cycling center and coffee/wireless cafe, along with a Primal Wear shared area," Simpson said.


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