TRENTON, NJ (BRAIN) — Hutchinson Tire is launching a dealer direct sales program in the U.S. The company's first regional sales rep for the new program is road and track racer Rahsaan Bahati, who will cover Southern California.
"This new endeavor will put Hutchinson tires and products in front of dealers and ultimately in front of consumers," said Kevin Buchet, Hutchinson's North American sales and marketing manager.
Hutchinson will continue to sell through distributors as well; the company is lowering its MSRP prices by 25 percent for road tires and 10 percent for mountain bike tires.
