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Giant Canada supports Sprockids program

Published April 23, 2013
Doug Detwiller with a new Giant bike

NORTH VANCOUVER, BC (BRAIN) — Giant Bicycle Canada is supporting Sprockids, a youth mountain biking skills and leadership training program.

Doug Detwiller started Sprockids over two decades ago as a club of 50 elementary school children in Gibsons, British Columbia. Since then the program has gained international recognition and involved thousands of young lives in 19 countries. 

“We are thrilled by the opportunity to partner with Doug and his Sprockids program. Now more than ever, it is vital to get youth involved in sport and physical activity,” said Paul Nash, deputy general manager of Giant Bicycles Canada. “We at Giant are passionate about cycling and so is Doug. It’s a perfect fit.” 

Giant Canada will help Detwiller update the entire Sprockids package for today’s youth. 

“I am extremely excited and humbled to be working with a team of incredibly talented, energetic, and creative individuals who are totally dedicated to this project. The Giant/Sprockids Team is going to truly bring mountain biking into the mainstream and bring play back into today’s generation," said Detwiller. 

The collaboration will allow the Sprockids program to gain a larger reach across the country through Giant’s retailers. All Giant dealers will be provided with resources to launch the Sprockids program. The Sprockids brand will be featured on every kid’s bike sold and all Sprockids participants will receive a membership card, which will be valid for a discount at any Giant authorized dealer.

“Even though this is our first time working with Sprockids in an official capacity, we are very familiar with Doug and his vision,” said Nash. “In fact, Giant Canada has even sponsored professional riders that got their start in cycling through Sprockids. That just indicates how relevant this program is. ” 

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Topics associated with this article: Advocacy/Non-profits

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