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Former CSG designer starts his own company

Published May 3, 2013

SOUTHBURY, CT (BRAIN) — Aaron Bethlenfalvy, formerly Cycling Sports Group’s global vice president of design, has launched a design consulting business, Alpha Dog Design.

Alpha Dog Design specializes in strategic planning and conceptual development of new products. Bethlenfalvy will be partnering with GSD Global, an engineering consulting company, to bring products to market. 

“Through my nearly 20 years in the bike industry working as an industrial designer, I've honed my ability to identify consumer needs and conceptualize differentiated product solutions. Unfortunately, that isn’t enough.  Great ideas are worthless unless they can be commercialized, so I’ve partnered with a great engineering team, GSD Global,” Bethlenfalvy said.

GSD Global is a personal transportation systems engineering company. The company’s principal engineers, Forrest Yelverton and Zach Krapfl, are also former CSG managers. 

Bethlenfalvy’s last big project at CSG was to deliver three concept bikes for last fall’s Eurobike show. His design team developed an adjustable-geometry Cannondale road bike, a folding Schwinn bike and a GT urban cargo bike with some innovative cargo handling. The three concept bikes were conceived to meet consumer needs in 2022.

“We went from concept to functioning prototype show bikes in a little less than a year; what a great team of people to work with,” Bethlenfalvy said. “While I enjoyed working at Cycling Sports Group, I’m incredibly happy now to be doing something of my own,” he said.

Bethlenfalvy joined GT in 1994. He left GT after Pacific Cycle purchased it in 2001 to join Nirve Sports. He rejoined GT/Pacific Cycle in 2006, and stayed with the company as Dorel Industries consolidated it with Cannondale as part of the Cycling Sports Group in Bethel, Connecticut.

Bethlenfalvy can be reached at or (949) 300-7672.

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