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ModCraft to do PR and branding for Nuun

Published May 8, 2013

SEATTLE, WA (BRAIN) — Nuun is now working with the new public relations agency ModCraft for PR and branding strategy, the companies announced Wednesday.

Nuun makes electrolyte sports tablets sold in run, bike, and outdoor specialty stores. The company said it enlisted ModCraft to expand the brand presence into mainstream, healthy lifestyle markets.

Effective immediately, ModCraft will oversee all public relations initiatives and strategy for Nuun, including media outreach and product placement, exclusive and custom press events, retail PR strategies and brand communications.                                

"Nuun has experienced substantial growth over the last two years through the introduction of new flavors and new product formulations. The expanded product line is perfect for the broader market, and we are confident working with ModCraft will enable us to capitalize on this opportunity,” said Mason Reay, president and CEO of Nuun.

ModCraft represents Oiselle, Infinit Nutrition, Soleus  and Nuun. Bike industry veteran Kevin Burnette recently joined wife Shanna Burnette as founding partners in the Boulder, Colorado-based agency. 

Topics associated with this article: People

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