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Park names Paul Schoening to marketing position

Published November 25, 2013

ST. PAUL, MN (BRAIN) — Park Tool Company has added marketing veteran Paul Schoening to its leadership team as marketing director

Schoening brings both bike  industry and agency experience, having served in several corporate marketing roles as well as founding his own bike import and distribution business. He holds an MBA in international marketing and distribution channel strategy.

"Paul brings a strategic mentality along with a diverse set of skills and experience we believe will carry our marketing efforts well into the future at Park Tool," said president Eric Hawkins. "Paul brings 20-plus years of experience in and out of the bike industry and a deep understanding of the sport of cycling, the industry as well as international marketing."

"As a cyclist I always relied on Park Tool products for their ergonomics, amazing quality and functionality, so I already have an understanding and passion for the brand," Schoening said. "Joining the industry leader is a great opportunity for me to enhance existing marketing efforts with a respectful eye to a 50-year legacy of success."

Schoening can be reached at or (651) 777-6868.


Topics associated with this article: People

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