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Craig Harrison joins BKOOL as U.S. brand manager

Published March 4, 2014

St. JOHNSBURY, Vt. (BRAIN) — Spanish sports technology company has hired longtime bike industry veteran Craig Harrison as its first U.S. brand manager.

Prior to taking the position with BKOOL, Harrison had worked on marketing and advertising projects for some of the top names in the bike industry over a 25 year career.

Headquartered in Madrid, BKOOL has created a $650 stationary trainer that offers internet training and racing features. Trainer resistance varies with each course profile and  performance data including power, speed, cadence, calories, distance, time, and grade, are displayed in real time along with either course maps or video. Data can also be downloaded from GPS devices or smartphones.

"BKOOL's capabilities are incredibly robust," said Harrison. "There are so many possibilities with BKOOL beyond just off-season training. Time trialists, hill climb specialists and triathletes wanting to pre-ride a far away course, for example. Or coaches who need to be able to track their clients' progress on a daily basis. BKOOL even has online racing leagues."

The new BKOOL USA address is P.O. Box 4441, St. Johnsbury, VT 05819. Harrison can be reached by email at or by phone at 802-473-3200. BKOOL is distributed in the U.S. by Downeast Bicycle Specialists, Hans Johnsen Company and Wilson Bicycle Sales.


Topics associated with this article: People

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