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Mavic works with Channel IQ to monitor pricing

Published March 26, 2014

HAVERHILL, Mass. (BRAIN) — Mavic Inc. is now working with Channel IQ to monitor online pricing of its products. The company will use Channel IQ to ensure vendors are honoring its minimum advertised price (MAP) policy. 

“Mavic is strongly committed to the integrity of its MAP policy as it maintains value clarity for our consumers and our authorized dealer network,” said Philip Sporidis, managing director of Mavic Inc. “Having a strong partner like Channel IQ will ensure the integrity of our policy and reduce confusion resulting from unauthorized online sellers and operators.”

Sporidis said independent Mavic dealers have made it clear to him that Web pricing was their No. 1 concern with the brand. “This partnership with Channel IQ shows that as an organization, we have listened and that we are 100 percent committed to working with our dealer network and building strong partnerships.” 

Channel IQ will allow Mavic to spot unauthorized discounting. Several other bike brands use Channel IQ or similar third-party services to monitor their MAP policies. 


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