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Highway Two launches new B2B website

Published April 2, 2014

ALISO VIEJO, Calif (BRAIN) — Highway Two is introducing a new B2B website and is promoting it with a retail raffle tied into its launch. Retailers who place orders on will qualify for the raffle drawing. 

Every week for the next four weeks Highway Two will select one order number through a random drawing. The winning retailer will receive credit to their account in the invoiced amount of the order placed. 

“The intro raffle will be a lot of fun and extremely profitable for the four winners,” said Highway Two president George Eubanks. “The new website will meet the increasing expectations of all our retail partners. This new communication tool helps streamline our business and allows retailers to more efficiently access our category-leading products and services.”

Highway Two chose PlumRiver LLC to develop its e-commerce channel for retailers, sales representatives and industry partners.  

“We configured our software suite to the precise needs of Highway Two,” said David Lampert, Plum River vice president of business development. “Buyers can rapidly obtain product information, place orders and follow the transaction from order placement to tracking.”

Highway Two distributes Continental, Fizik, Selle Royal, Brooks, Crankbrothers, Kask and Abus Security to specialty bike shops in the U.S. and Canada. 

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