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SOAR adds Ian Connor as account executive

Published May 30, 2014

SALT LAKE CITY (BRAIN) — Marketing communications company SOAR Communications has hired Ian Connor as an account executive.

Connor brings more than eight years of outdoor industry marketing experience, having previously served as the North American marketing coordinator for the Mammut Sports Group and as a brand manager for firearms manufacturer O.F. Mossberg & Sons. Prior to SOAR, he was the Survive Outdoors Longer product manager for Adventure Medical Kits.

Connor will work with clients including Bergans of Norway, Bosch eBike Systems, ColdPruf, Kinetic, TravelChair and SOAR's pro-bono accounts, Bike Utah and Trips for Kids. He is based in North Conway, N.H.

"This is the classic case of the 'cobbler's children have no shoes,' " said Chip Smith, president of SOAR Communications, referring to the delay in announcing Connor's hiring. "Ian helped us at OR Winter Market and we brought him on full time in March, and we've been working hard together and haven't had the chance to announce he came on board. His industry experience helped him jump right in, and his marketing experience gives him an overall perspective to successfully serve our clients' needs."

More information on SOAR at

Topics associated with this article: People

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