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Electra to move HQ to Encinitas

Published July 7, 2014
New offices are in downtown and about a third the size of its Vista facility.

VISTA, Calif. (BRAIN) — Electra Bicycle Company is planning to move closer to the coast by fall. The Southern California-based company, which was acquired early this year by Trek, announced that it will move back to the beach where the brand was started more than 20 years ago. Electra will move to 1010 South Coast Highway in Encinitas, California, about 18 miles south and west of Vista, where it’s currently located. 

Electra said in a press release that it expected to be in the new location by October. 

“Electra started on the sandy beaches of Southern California, and we felt it was time to get back to our roots,” said Kevin Cox, president of Electra, in a statement sent to BRAIN. “Our new building was a grocery store back in the days of black and white pictures. We’re excited to be working with the City of Encinitas to help get the building restored to its original facade, but the interior will be re-imagined in a way that amplifies the Electra way to roll and brand vision.”

The new 10,000-square-foot space is in downtown Encinitas and will serve as Electra’s global headquarters. In addition to being the brand’s center for design and innovation, the building will include a show room featuring product, offices and meeting spaces. Electra has hired San Diego architectural firm Luce et Studio to design the new space. 

Electra had moved to a larger 38,000-square-foot building in Vista, California, in the fall of 2012. A local news report said Electra will be subleasing that facility. 

According to Electra, employees will have the beach within walking distance and also be closer to public transportation. More than 75 percent of employees will be able to commute by bike, train or by foot to work, Electra said. 


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