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AscentCRM appoints Larry Pedigo as new CRM technologist

Published August 18, 2014

BOULDER, Colo. (BRAIN) — AscentCRM, a relationship marketing software and services company, has hired Larry Pedigo to lead the architecture, design, and implementation of enterprise-level CRM solutions for AscentCRM's client roster of outdoor brands.

Pedigo has technical experience across multiple industries. He joins AscentCRM from GHX, Inc. with previous senior technical roles at Klarity, Inc.; Aon Warranty; Alva Learning Systems, Inc.; and TeleTech Teleservices, Inc. 

"We are incredibly excited to have Larry join the AscentCRM team because of his ability to align technology to our client's needs," said Scott Buelter, the president, AscentCRM. "His well-rounded technical experience is a perfect fit to the solution set we're building for our clients. Larry will be focused on building scalable, secure and best-of-breed database environments. It's a plus Larry is an avid climber and has a passion for the outdoor industry."

Ascent CRM was a division of the Boulder-based research firm Leisure Trends Group, but was not included in the sale of LTG to The NPD group last year.



Topics associated with this article: People

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