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Maxxis to enact MAP policy on Nov. 1

Published October 22, 2014

SUWANEE, Ga. (BRAIN) — Maxxis has implemented a minimum advertised price policy for all of its bicycle products.

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The policy will go into effect Nov. 1 and applies to all forms of media advertising, including TV, radio, magazine, catalog, direct mail and online sales.

The policy also forbids the sale of Maxxis products through online auction sites and third-party listing sites. Violators will be subject to a series of escalating penalties, ending in a 12-month suspension of an account for a third offense.

"We think that this policy is fair to everyone involved, and will help to protect the value of our products for our customers and the Maxxis brand," said Hulen King, the director of Maxxis' specialty tire division.

For a copy of the policy contact bicycle@maxxis.com. It's also available on Maxxis distributors' websites.

Topics associated with this article: MAP

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