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Michelin adopts minimum advertised price policy

Published December 18, 2014

GREENVILLE, S.C. (BRAIN) — Michelin has announced a new minimum advertised price policy for U.S. and Canadian retailers, which will go into effect on Jan. 1.


The policy applies to online and brick-and-mortar retailers. 

Michelin is making a price sheet available to retailers, which may be adjusted from time to time. The most current version of the price sheet is available by contacting Yohann Leblanc at or is available from Michelin's distributors.


Topics associated with this article: MAP

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