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Haro Bikes hires branding agency, plans 'complete rebrand' for mountain bike line

Published February 19, 2015

CARLSBAD, Calif. (BRAIN) — Haro Bikes has brought on a Southern California branding and advertising agency, The Creative Bar, for a complete rebrand of their mountain bike line. The Creative Bar has worked on rebrands with other action sport clients including Intense Cycles, VEE Tire Co., and KTM.

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"For over 20 years, we've offered a product that was comparable to a lot of our competitors, but the main focus has always been on BMX," said Joe Hawk, the CEO of Haro Bikes. "It's time we gave our MTB series a voice and a competitive edge. It's never been like Haro to lay low."

Justin Lawler of The Creative Bar said, "It's a huge responsibility to work with a brand like this. We want to create something organic, something that fits right in with everything you know about Haro so far. But the mountain bike segment definitely has a personality of its own ... and maybe one you wouldn't expect."

 

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