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Felt Bicycles unveils new logo

Published July 27, 2015

IRVINE, Calif. (BRAIN) — Felt Bicycles has officially unveiled a new corporate logo. The new design was introduced at a global distributor meeting in Germany. The company also released a usage guide for distributors and retailers that includes recommendations and regulations for all Felt branding.

"The modern, refreshed look of the new logo underscores the importance of progression for Felt," said Bill Duehring, the president of Felt Bicycles. "For over a decade our logo has gained international recognition, visibility and it helped establish our brand. Our designers stayed true to this heritage while refreshing the logo with a modern, bold aesthetic that works across all platforms. We present this new logo with the brand identity in its entirety, reinforcing the innovative and contemporary brand approach of Felt."

The new logo will first appear on Felt's 2016 premier FRD model bikes. Over the course of the 2016 model year all products, graphics and collateral will make the transition to the new logo. All 2017 model bikes will be branded with the new logo, the company said.



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