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PeopleForBikes promotes dirt road riding

Published July 27, 2015

BOULDER, Colo. (BRAIN) — PeopleForBikes has launched a new campaign intended to inspire riders to try riding dirt roads and paths as a way to escape traffic and make the riding experience more enjoyable.

"Our nation is adding more than two million people every year," said Tim Blumenthal, president of PeopleForBikes. "In many places, this means more traffic, more stoplights and a more crowded, less appealing road riding experience. While building new bike infrastructure is one part of the solution to better bicycling, we can also help by steering riders towards quieter, low-traffic routes."

One-third of all the roads in the U.S. are unpaved — that's more than 1.4 million miles, according to the American Road and Transportation Builders Association.

The new campaign provides tips and advice for finding and riding on dirt, whether it's a dirt road, rail trail, or urban dirt path.

As part of the campaign, riders can enter to win one of two bikes: an All-City Macho King bike complete with a SRAM Rival 1x drivetrain and Mavic Ksyrium Allroad wheels and tires, or a GT Grade Alloy Sora complete bike.

More information at


Topics associated with this article: Advocacy/Non-profits

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