PLAINFIELD, Ind. (BRAIN) — Endura is working with the e-commerce and order management provider Shopatron, to make their cycling apparel available for purchase online.
Consumers will be able to buy directly from the Endurasport.com website and the orders will be sent to Endura's dealers for fulfillment to the consumer.
"We're excited to be partnering with Shopatron; they offer a complete solution that merges brick and mortar stores perfectly with the consumer who prefers to shop online," said Mark Ashley, the general manager of Endura USA. "We want to keep the IBD involved in the transaction and Shopatron provides the best platform to achieve this."
Shopatron offers ship-from-store and in-store pickup. This allows dealers to manage inventory across online and offline channels, and provides online shoppers with more delivery option.
"All of our dealers have been notified of our working with Shopatron, and Shopatron have also notified their dealers how to add Endura to their list of preferred manufacturers," Ashley said.
"We now have the most competitive dealer program in the industry; with 100 percent stock rotation, easy opening orders, guaranteed 50 percent-plus margins, net 150 dating, and now Shopatron."
