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Specialized exec to speak on panel about online sales

Published January 6, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Organizers of the IBD Summit announced that they’ve added another speaker to a panel at next week’s conference in Tempe, Arizona. Stuart MacLennan, managing director of Specialized USA, will join the panel discussion on omnichannel retail. 

The session, titled “How IBDs Are Losing Customers Without Even Knowing It — And Why Winning In-store Begins Online,” will also include Barry Brenner of SmartEtailing, Tom Henry of Landry’s Bicycles, Kyle Ranson of Showers Pass and Pat Hus, vice president of Interbike.

MacLennan plans to share details of the steps Specialized will be taking as well as emphasizing the importance of the industry evolution to the new paradigm. MacLennan joined Specialized in April. He previously managed the retail network at Apple Inc. 

The panel is set for Thursday, Jan. 14, at 10:45 a.m. 

The IBD Summit will take place Jan. 12-14 at the Phoenix Marriott Tempe at The Buttes. To register, go to the Interbike website

Topics associated with this article: IBD Summit

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