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Garneau adds HUB program, sharing custom-order and online sales business with its dealers

Published June 9, 2016

SAINT AUGUSTIN-DES DESMAURES, Quebec (BRAIN) — Louis Garneau Sports is launching a new program that will share revenue from online sales and custom clothing sales with committed Garneau dealers in the same sales territory. 

" The company believes that the health of its brand depends on a strong IBD network, an optimal consumer experience across all touchpoints, and the reality that some customers choose to shop outside the IBD world," the company said in a statement this week. " To address the changing market conditions, Garneau launches its HUB Dealer Program, a new framework for success and partnership with the IBD that pulls from Garneau's strength in the custom clothing space as well as its tried-and-true inline gear and apparel.
The HUB Dealer Program will recognize the best and most committed Garneau dealers throughout North America and create a partnership with those dealers to represent the Garneau brand in the cycling community."

The program includes shared sales on custom team/club orders from the dealer's territory, shared sales on consumer sales through to customers in the territory, stock rotation for under performing inventory, expanded in store merchandising, special pricing and terms on custom dealer apparel, in-depth staff training and priority access to new Garneau products and styles. 

The program is being announced as Garneau prepares to launch a new consumer website later this month. The brand is also showing its Summer 2017 collection to dealers this month.

"We have a vision that the HUB Dealer Program can provide the most comprehensive and collaborative service to dealers. We recognize the changing landscape of the cycling marketplace, but we also recognize that the heart and soul of the cycling industry is the IBD," said David Cathcart, U.S. & international sales director for Garneau.

For more information contact Vincent Gauthier at In Canada, contact Michael Britten at

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