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Todson launches dealer-direct program

Published June 9, 2016

FOXBOROUGH, Mass. (BRAIN) — Todson has introduced a dealer-direct program, effective June 1, that employs independent agents throughout the U.S. to represent all of Todson’s brands — Topeak, OnGuard, Elite, MET and Velox.

Todson said the move is a response to changing market conditions that have made it necessary for the company to provide dealers more product education and business support.

“We feel the best way to achieve this goal is to have dedicated agents in the field communicating with and supporting dealers, their staff and consumers,” said Rick Dyer, national sales manager  “This new business strategy will benefit all of our partners by providing more relevant information to both the dealers and consumers and will also allow us to receive a higher degree of market feedback — a critical factor in order to insure that our brands are relevant, innovative and serve the needs of the independent bike dealers.”

Topeak, OnGuard, Velox and Elite will continue to be available from Todson’s long-term distribution partners as well as from Todson’s warehouse. MET Helmets will be available exclusively from Todson.


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