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Nuun to provide hydration support and education at REI women's events

Published June 16, 2016

SEATTLE (BRAIN) — Nuun & Ccompany will provide hydration education and product support at the REI Outessa Summits, three-day women's events to be held in Lake Tahoe in August and near Salt Lake City in September.

The events offer outdoor adventures led by female guides and athletes, access to gear and products, food and wine, and a variety of lodging choices. Nuun will be on site to expand on the REI Outdoor School curriculum to lead sports hydration seminars, including a personalized three-part hydration test for all participants. Nuun products will be provided and served on site.

The three-part testing protocol involves an activity-based sweat test, urine analysis that measures 12 physiological biomarkers and a total body water percentage test. Nuun has provided the testing at events including the Ironman Triathlon World Championships and the Boston Marathon.

"Through the REI Outessa Summit, we are offering women the opportunity to try something new and experience some unforgettable outdoor adventures," said Julia Stamps Mallon, co-founder and VP business development of Eventus Outdoors, the company behind REI Outessa Summit. "We are excited that Nuun is joining us to educate our participants on how to hydrate so they feel their best all weekend long and throughout their outdoor adventures."

More information on the REI Outessa Summits at

Topics associated with this article: Retailer education

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