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Feedback Sports hires two new rep groups

Published August 1, 2016

GOLDEN, Colo. (BRAIN) — Feedback Sports has hired two additional rep groups to serve the brand in Florida, Arizona, New Mexico and Southern Nevada.


The company said it's "seen significant growth over the past 12 months with the addition of the Omnium portable trainer and the acquisition of Scorpion Bike Stands."

"With growing demand, plus a soon to be released major product line, we needed to expand our outside sales force," said company founder Doug Hudson. "Both rep agencies have solid customer relationships in their regions and we have already seen positive results."

Advanced Exercise Sales has represented cycling brands in Florida for over 31 years. AES founder Frank Israels said, "Feedback Sports is just the kind of line that we were looking for — best in class products and company."

Desert Sports Group has over 50 combined years of experience in the bicycle industry. Principal Paul Kiehne said, "We are looking forward to working with Feedback Sports as they are a brand leader in their category and they provide excellent product support for the IBD channel which we strongly support as well."


Topics associated with this article: Sales Reps

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