You are here

Michael Gamstetter joins Safe Haven Brands as brand manager

Published August 1, 2016

SPRINGBORO, Ohio (BRAIN) — Safe Haven Brands, the parent company of Airborne Bicycles, DK Bikes and System Cycle Supply, has hired Michael Gamstetter as brand manager of all brands and product manager for Airborne.

Gamstetter is a 26-year industry veteran who most recently co-founded Cycle Group Inc., and helped launch the Box Components brand. 

"Watching Michael's career over the years has been exciting – I've been waiting for the right opportunity to work with him," said Bill Danishek, Safe Haven Brands' president.

At CGI, Gamstetter was brand manager for Box, handling marketing, product and graphic design, rider, team and event sponsorship and product management for the growing component line. He will put much of his experience to work at Safe Haven, taking on some of the same duties.

Prior to CGI, Gamstetter spent 11 years on the editorial staff at Bicycle Retailer & Industry News. He left in 2005 and, a short time later, earned a Bachelor of Science in Industrial Design, a degree he put to good use at Box.

Both natives of Dayton, Ohio, Gamstetter and Danishek have known each other for more than 30 years, first becoming aware of each other on the BMX track in the 1980s. Danishek's dad Charlie launched DK in 1979 when he began making stems for Bill.

"I vividly remember seeing one of the first DK stems at K&G Bike Center, the shop I hung out at every day. It wasn't long before everyone in the Dayton area had one. My first was a polished model I put on a Profile racing bike I built in 1983. It was a big deal to me that a Dayton company became a player in BMX, which, at the time, was the most important thing in my life," Gamstetter recalled.

"Bill and I have talked off and on over the last 10 or so years, but all that came of those conversations was me designing a 40-year anniversary T-shirt for DK. I'm really excited to finally be working with him. I think we can do some great things," he added.

In 2011, Huffy Corp., bought the DK brand and combined it with Airborne, a brand it acquired in 1999. At the beginning of 2016, Danishek bought DK and Airborne from Huffy and is now the sole owner of both brands.

 

Topics associated with this article: People

Join the Conversation