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Nikwax adds new reps on the East Coast

Published October 10, 2016

SEATTLE (BRAIN) — Nikwax has added new sales agencies on the East Coast.

"We're excited to announce the addition of these three new sales agencies, covering the East Coast from Florida through Maine," said the brand's director of sales, Brian Davidson. "As we continue our growth in the specialty outdoor retail channel, we selected agencies that provide a high level of service and have expertise in supporting retailers with specialty accessory products. Nikwax is unique in that we are assorted in outerwear, footwear, camping and cash wrap areas of stores, so we search out agencies that have in-depth knowledge helping retailers successfully merchandise across multiple areas."

Nikwax's new East Coast agencies:

  • Sky Ambitions – Principals Dave and Kristin Karl. Territory: New England. Contact:
  • Dedication Sports Group – Principals Andy Correll and Paul Wu. Territory: New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia. Contact:
  • Adventure Marketing Group – Principal Tom Hammond. Territory: Florida, Georgia, Alabama, Mississippi, Tennessee, South Carolina, North Carolina, Virginia. Contact:

"This is a great time for our energized rep force and specialty retail to have a fresh conversation about aftercare," said Nikwax's president, Rick Meade. "Today's outdoor customers seek to get the most value from their gear investments — they want a $300 shell jacket to perform for many years. Additionally, they seek the assurance that the products they purchase are environmentally friendly. With the increased scrutiny of PFC chemistry, Nikwax is well positioned as the PFC-free leader to provide high-performance aftercare with low impact."


Topics associated with this article: Sales Reps

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