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Tom Barney, former Osprey CEO, joins Verde as agency launches consulting business

Published January 4, 2017

DURANGO, Colo. (BRAIN) — Tom Barney, the former CEO of Osprey Packs, has been appointed chief operating officer at Verde Brand Communications. Verde is branching out by launching a new venture, Verde Strategy, a strategic solutions consulting practice.

Verde said the new business "addresses business growth opportunities for companies in the active outdoor lifestyle markets."

"Tom and I are honored to be your trusted, market-fluent guides as you grow and transform your business in 2017," said Kristin Carpenter-Ogden, Verde's founder and CEO. "Between us, we have 45 collective years of front- and back-of-the-house business experience across the outdoor, bike, endurance and snowsports industries. We're confident we can propel your brand with thoughtful and practical plans to achieve growth and success."

Verde Strategy's focus areas include consumer-direct business development, key dealer and new dealer relationship procurement, management and growth, international business and distribution expansion, new market reach and product category expansion, specialty retailer problem-solving and modernizing, and organizational structure and strategic planning.

Verde Strategy also offers research and analysis for businesses within the outdoor active lifestyle markets. 

Barney's first speaking engagement for Verde Strategy will be during next week's Outdoor Retailer Winter Market. He and Verde also will attend the SIA show in Denver later in the month.

"I am thrilled to be working alongside Kristin and the Verde team as we help our industry make the most of both the opportunities and challenges of 2017," Barney said. "We are excited to see you at Outdoor Retailer and SIA to kick the new year into full gear."

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Topics associated with this article: People

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