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New partnership will give OIA members access to NPD Group market data

Published February 14, 2017

PORT WASHINGTON, N.Y. (BRAIN) — The NPD Group has announced a partnership with the Outdoor Industry Association that will result in OIA members having access to top-level outdoor industry report covering sales of outdoor equipment, equipment accessories, apparel, and footwear. The report provides insight into performance across the three core outdoor retail channels: outdoor specialty; sports specialty ecommerce; and athletic specialty and sporting goods. 

OIA has more than 1,400 members including manufacturers, distributors, suppliers, sales representatives, and retailers.

"As the leading association of the industry, OIA's partnership with NPD equips our organization with the data of record for the outdoor industry. It provides our members with the competitive edge needed to uncover new and future opportunities to grow their business," said Matt Kaplan, OIA's vice president of membership and sales.

NPD will provide OIA with monthly retail sales reporting through the Outdoor Industry Retail Market Report. The report is intended to provide a comprehensive view of the core outdoor marketplace, including growth and sales trends across all outdoor categories from hiking, camping and climbing to trail running and mountaineering. OIA members will receive preferred member pricing of the report through NPD.

Jim Kelley, president of NPD's sports division, said, "The outdoor industry is changing quickly, and as trends shift different categories wane as others come to the fore. For this reason, understanding the industry holistically is very relevant to industry players. NPD provides the insights necessary to understand the behaviors at play within the whole ecosystem of the core outdoor industry."

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