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Cycling computer brand OMATA hires Shaffer as marketing chief

Published April 11, 2017

VENICE, Calif. (BRAIN) — Cycling computer startup OMATA has hired Ezra Shaffer as its head of marketing and commerce. The hire comes as the company prepares to release its Kickstarter-funded analog GPS speedometer, the OMATA One, this summer. 

"This is so exciting for OMATA. We have a world-class product team, designers and amazing manufacturing partners, and now we have Ezra, who brings world-class commercial experience and enthusiasm," said Rhys Newman, OMATA's co-founder and CEO.

Shaffer has worked on marketing strategies and campaigns for such companies as Giro, DC Shoes and Honda.

"After one ride with a prototype of the OMATA One, I knew this was something special," Shaffer said. "The product is a refreshing departure from an industry segment that seems to be competing more on how many features they can stuff onto a single device, regardless of whether those features are useful during the ride. The OMATA One provides what we feel most cyclists need during the ride, plus it genuinely looks like it belongs on your bike."

The company plans to sell the OMATA One (MSRP: $550) primarily consumer direct through its website,, but is also building a roster of retail partners in key markets. Interested dealers can email Shaffer at

Topics associated with this article: People

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