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The NBDA hires Jeff Donaldson as GM of Barnett Bicycle Institute

Published May 23, 2017

LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association has hired Jeff Donaldson as the general manager/school director for the Barnett Bicycle Institute. The NBDA purchased BBI in September last year and has been working with school founder John Barnett, who remains a consultant, to fill his role. Donaldson comes to BBI from Full Speed Ahead, where he served as the tech department manager.

"It is truly an honor to be joining the team at BBI. Their staff is the most talented and professional in the business and the school has an incredible amount of energy and potential. BBI has been making positive contributions to the health of our industry for over 30 years. I'm looking forward to digging in to the work and being a part of its bright future!" Donaldson said.

Todd Grant, the president of the NBDA, said, "We are excited to have Jeff join the team at Barnett Bicycle Institute. BBI, with 30-plus years of rigorous teaching and mechanic certification, offers a tremendous benefit to NBDA Dealer and Individual members. Jeff's experience in many aspects of our industry — including 22 years of hands-on experience as a professional bicycle mechanic on the professional racing circuit, working with retailers, creating educational programs, and experience in product development and manufacture — all give Jeff a unique perspective that will benefit BBI students and NBDA members now and well into the future."

Prior to joining Full Speed Ahead, Donaldson worked for USA Cycling as a resident mechanic before leaving to join Specialized in the company's global marketing department, where he acted as the company's lead mechanic for all U.S.-based team events. In his most recent role at FSA, Donaldson oversaw the day-to-day operation and management of the entire tech department. He also handled technical and copywriting, sports marketing for sponsored teams and athletes and customer service/warranty/quality control processes, as well as liaising with overseas manufacturing.

Donaldson and his family will relocate to Colorado Springs, Colorado, where BBI is based, before taking on his new role in late June.

Topics associated with this article: People

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