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Felt Bicycles promotes Michael White

Published June 6, 2017

IRVINE, Calif. (BRAIN) — Felt Bicycles has promoted Michael White to senior marketing and communications manager.

White joined Felt at the start of 2016 as the company's communications and media relations specialist. Prior to that, he spent nearly six years as a journalist and editor for several titles at Hi-Torque Publications, most notably Road Bike Action. White also has several additional years of sales and marketing experience in the motor sports industry.

"Felt Bicycles is home to the most dedicated and passionate cycling enthusiasts in the industry, and it's an organization that I've admired long before I became an employee," said White. "I'm proud to have worked with such an incredible team and been part of the company's growth over the past year and a half. Looking ahead to the future, I'm excited to continue our terrific momentum in order to exceed the expectations of Felt retailers, elevate the impact of Felt athletes and enhance the buying experience of Felt customers worldwide."

Adam Micklin, Felt's vice president of sales and marketing, said, "We're very excited to have Michael on board to continue his efforts in expanding and improving Felt's global marketing reach. Thanks to his unique perspective from his journalism experience and his immense passion for all things cycling, we're confident that Michael will excel in this new leadership role at Felt Bicycles."

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