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Selle Royal Group hires Bouwmeester as head composites engineer

Published August 2, 2017

OGDEN, Utah (BRAIN) — Selle Royal Group has hired carbon composites expert Mello Bouwmeester at the company's research and development facility in Utah.

As head composite engineer for the group, Bouwmeester will work alongside Jason Schiers, the U.S. R&D head, on an array of projects for the Selle Royal Group brands: Crankbrothers, Fizik, Brooks England and Selle Royal.

Australia-born Bouwmeester, a 17 year veteran of the bicycle and engineering industries, has long been a pioneer in carbon technology. In 2008 he founded Bouwmeester Composites, an Adelaide, Australia-based wheel manufacturer.

"To continue to push design boundaries and product innovation with Jason and the SR56 team means the sky is the limit," Bouwmeester said. "Jason and I bring unique perspectives with carbon technology and wheel design, making us the perfect balance to push each other. The Selle Royal Group strongly believes in innovation and design, which you can see with their amazing SR56 R&D facility in Utah. I'm excited to be part of that vision and work on the exciting new projects we have planned for Crankbrothers and their other great brands."

Schiers said, "I'm excited to have Mello join our team. He brings out-of-the-box thinking that will help us push the boundaries of carbon technology and will contribute greatly to some new projects we have in the works." 

Gaspare Licata, Crankbrothers CEO, said, "Mello's intricate knowledge of carbon layups, along with Jason's experience and expertise as the founder of Enve Composites, is a huge boost to our brand. We can't wait to see what ideas they bring to the table."


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