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Dirty City Cycle Supply to distribute Van Dessel Cycles in Canada

Published August 17, 2017

MENDHAM, N.J. (BRAIN) — Van Dessel Cycles has announced Dirt City Cycle Supply as their new exclusive Canadian distributor effective immediately.

Dirt City Cycle Supply is run by Cliff Vallentgoed and Brent Ruelling, who own and manage the Red Bike retail store in Edmonton, Alberta. The two said they've had a long-time dream of launching a distribution businesses, using their knowledge of retail needs.

"We are so pleased to be making a start with Van Dessel; a brand with great products and a justly great reputation which we hope to continue with great service for the Canadian market," the company said.

Van Dessel said Dirt City Cycle Supply will offer more competitive pricing as well as inventory in-country for Canadian dealers. The distributor received its first batch of bikes the week of Aug. 7 and they have begun shipping out orders. 

Robert Vander Veur, Van Dessel's vice president of sales and development,  said, "The Canadian market has been very strong for Van Dessel but we really needed a partner that could place our brand in a more competitive position in order to capitalize on the demand and the potential. We recognized that there were a few variables challenging our dealers and our growth in the Canadian market. Partnering with Dirt City Cycle Supply will address these challenges and lay the foundation for future success."

Edwin Bull, founder and President of Van Dessel, noted that Dirt City Cycle Supply has a strong connection to cyclocross and has a long history with the Van Dessel brand. "Mike VandeHam rode out of Red Bike when he won the U23 CX national championships on a Van Dessel while racing for Adam Myerson's CycleSmart team. This partnership with Dirt City is an extension of something that had its roots in racing out of Red Bike."

Dealers wishing to contact Dirt City Cycle Supply can reach them at 587-525-7041 or by email at

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