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Garneau announces new sales and marketing structure

Published August 25, 2017

QUÉBEC CITY (BRAIN) — Garneau has promoted David Cathcart from director of USA and international sales to now oversee the company's sales & marketing teams as executive leader, of sales and marketing.

Working out of Garneau's offices in Vermont and Quebec, Cathcart will head up a new structure. As part of the new organization, sales and marketing departments are aligned to provide support and service across Canada and the United States and to better serve Garneau's global business development.

Eric Sakalowsky ( the global marketing director), Michael Britten (the newly-named director of sales for Canada), Edouard Garneau (the director of IBD sales for the USA), and Pierre Grenier (director of key accounts) provide the backbone of the team, the company said.

"In today's dynamic landscape, a more finely-tuned collaboration between sales and marketing is a key part of helping our various wholesale and retail partners succeed with the Garneau brand throughout the world," said the company's founder and CEO, Louis Garneau.


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