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NRG Enterprises distributing Benno Bikes in Canada

Published October 9, 2017

NELSON, British Columbia (BRAIN0 — NRG Enterprises will take over Canadian distribution of Benno Bikes, effective immediately.

NRG's network of sales reps will start selling Benno with Canadian price lists, booking programs, and demo bikes.

Benno Baenziger, who was one of the creators of the Electra bike brand, founded Benno Bikes in 2015. "It's not an Electra 'replay,' but about stylish cargo an urban bikes," said Baenziger. The line also includes the Benno Boost E is e-cargo bike. 

In June 2017, Raymond Lanctôt Ltd. acquired NRG.

"It now makes more sense to have Benno Bikes together with NRG powerful group of brands," said Lanctot's VP of operations, Jean Cloutier.


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