You are here

Look Cycle Group hires Mike Gann as VP of sales and marketing for US

Published November 13, 2017

NEVERS, France (BRAIN) — Look Cycle Group has hired industry veteran Mike Gann as vice president of sales and marketing in the United States. Gann brings more than 25 years of experience spanning several facets of the business of cycling.

Gann has held several executive positions within the industry, working for American Bicycle Group, Titus Cycles, and Advanced Sports Inc. Most recently he was president of Niner Bikes for the past two years; he was with Niner for a total of six years.

"Mike's experience in so many areas of the bicycle business make him a natural fit to lead our efforts in North America as we seek to grow the Look Cycle and Corima brands globally," said Federico Musi, the CEO of Look Cycle Group. "We feel like the time is right to invest in the USA market with Look and Corima, and are confident that Mike will build a team to help retailers succeed with our brands moving forward."

Gann's primary role will be to work with Hawley-Lambert to grow the Look dealer base through an evolving IBD support/education program, to include retail merchandising support, in-store product and brand education, customer loyalty programs, MAP pricing enforcement and more. Independent of his work with Hawley-Lambert, he will work to establish a U.S. sales and support network for the Corima brand.

"I couldn't be more pleased to join the team at Look Cycle Group," said Gann. "I've always had a great deal of respect for the Look and Corima brands and look forward to helping to increase its presence here in the States."

Gann will be based out of Bradenton, Florida, and can be reached at or



Join the Conversation