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Banshee Bikes rolls out dealer-direct program for North America

Published May 25, 2018

NEDERLAND, Colo. (BRAIN) — After reworking its supply chain for the past two years, mountain bike brand Banshee Bikes has introduced a new sales program to sell direct to dealers in the U.S. and Canada.


“Amongst an emerging standard of direct-to-consumer sales, Banshee has taken a different approach. Banshee strongly believes that partnering with a network of high-quality retailers is critical,” Banshee USA stated. “In terms of customer support, these valued retailers provide the best possible service and support to customers, who rely on the knowledge and recommendations of the experts in their local bike shops. This also allows Banshee to partner with and support the local retailers who are critical to the long-term success of the local cycling community in their home territories.”

The company said it has been operating with a small number of IBDs over the past 18 months to develop, refine and optimize the sales process, and is now ready to roll it out to additional dealers across North America.

“Any IBD who is interested in selling Banshee, or has a customer asking about getting a Banshee, can simply contact Banshee to get all the information they will need and a unique B2B login. This will give access to dealer pricing and a complete list of warehoused stock, showing all frames, parts and build options. Dealers interested in being listed on Banshee’s ‘preferred dealer list’ are also encouraged to reach out,” Banshee USA stated.

Interested dealers can contact Michael Buell, global sales manager for Banshee USA, at

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