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The Last– no really, the last!– Thing I Intend To Say About Interbike’s Vegas/Anaheim/Vegas Double About-Face.

Published October 14, 2010

Interbike’s dithering, indecision and head-spinning final (at least we think it’s final) 360° double about-face is all about reactive marketing, a fancy word I just made up for doing what your customers tell you instead of trying to understand what the market wants.

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Topics associated with this article: Interbike

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