MISSION VIEJO, CA (BRAIN)—Rico Sports Group has added Alex Rims/A-Class Wheels to the list of brands it represents.

Rico Sports Group launched in September 2007. Hutchinson tires hired Rico to act as the company’s sales agent for the North American OEM market.

LAKE FOREST, CA (BRAIN)—GT Bicycles is launching a new BMX team program dubbed the Project, made up of 10 riders from around the world who were selected through an online contest held on the Vital BMX Web site.

IRVINE, CA (BRAIN)—Shimano gives its top of the line road group an entirely new look with design elements integrating the crank, derailleurs and brakes together, just like on XTR and XT.

OLNEY, IL (BRAIN)—Magura hit a homerun with its lightweight Marta, but its forks have been a bit on the heavy side. Rather then reinvent the wheel when it came to a complete fork redesign, Magura focused on what makes Marta great, performance as good as its heavier competitors at a weight none can touch.

SMETHWICK, England (BRAIN)—Brooks England is collaborating with the New York City Bicycle Film Festival for the release of a limited edition Swallow.

TEMPE, AZ (BRAIN)—Titus Cycles has launched a brand new line of TRX cyclocross frames.

SAN DIEGO, CA (BRAIN)—NiteRider Technical Lighting Systems has turned its focus to developing five new cycling computers for the first time.

PETALUMA, CA (BRAIN)—CamelBak has converted its entire line of polycarbonate re-usable water bottles to a new material that is 100-percent free of bisphenol-A (BPA) and phthalates.

ROCHESTER, N.Y. (BRAIN)—Nalgene announced this week that it would end production of its popular line of water bottles made with the chemical bisphenol-A amid growing consumer concern over the safety of the chemical.

MONTEREY, CA (BRAIN)—FSA wined and dined journalists at Sea Otter, bringing them up to speed on oversize bottom bracket technology, which will hit many 2009 models.

MONTEREY, CA (BRAIN)—Niner Bikes unveiled its limited edition M.C.R. frame on Friday afternoon at Sea Otter along with IMBA, which will receive the proceeds from the sale of the bikes.

MONTEREY, CA (BRAIN)—Shimano had a busy Sea Otter with the launch of two new mountain bike groups, a 29er wheelset and E-Thru 15-millimeter hubs.

Saint, Shimano’s freeride and downhill racing group, has also been redesigned since its introduction.

MONTEREY, CA (BRAIN)—SRAM launched new product on Friday to a swarm of Sea Otter media for both its road and mountain bike lines.

BOUCHERVILLE, Quebec (BRAIN)—There's a good chance you haven't heard of Canada's Elka Suspension.

That's because the company has for the last decade focused its efforts in the powersports industry with motorcycles, ATVs and side-by-side vehicles.

PORTLAND, ORE (BRAIN)—Running through early October, 10 custom bicycles will be on display at Portland International Airport's artOBJECTS showcase in Concourse E.

REYNOLDSBURG, OH (BRAIN)—Kenda has jumped into the budding 650B (27.5-inch) market by showcasing its most popular tire, the John Tomac Nevegal, at this year's Taipei Cycle show.

Kenda displayed the 2.35 version and promises that a 2.10 size will follow.

BETHEL, CT (BRAIN)—Cannondale plans to bring the On concept bike into production in the near future.

"It's on for sure," said Bill Rudell, marketing manager for Cannondale. "We're just in the prototype/testing stages. I think we'll see it in the line as a 2010 model year—if all goes well."

TAMPA, FL (BRAIN)—The U.S. patent office issued the patent on Bill Shook’s latest design, the new American Classic seatpost.

WASHINGTON, D.C. (BRAIN)—Trek Bicycle recalled 49,000 girl’s bicycles due to an incorrectly welded frame, which could cause the frame to break while the bike is in use.

LOS ANGELES, CA (BRAIN)—Niner Bikes will paint 25 frames and matching forks with a very special theme and will sell these very limited edition frames to raise money for the charity of their choice.

Niner's first charity will be IMBA.


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