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Priority Bicycles offers new belt drive bike retailing for $800

Published January 12, 2016
The consumer-direct brand is offering one of the lowest-priced Gates belt drive bikes on the market.

NEW YORK (BRAIN) — Priority Bicycles, a consumer-direct bike brand that launched with a crowdfunding campaign in 2014, is releasing its second model, the Priority Eight.

The new model offers an aluminum frame, 8-speed internal Shimano hub, a Gates CDN belt drive and dual-piston Tektro hydraulic disc brakes. It comes with alloy fenders, Continental tires and is available in three sizes. The company  is taking orders for the new model at $799. The Gates CDN is the company's new lower-priced belt drive, which uses a lower-tension belt and a reinforced composite chainring combined with a steel rear cog.

"The endless requests that we received for this bike had been overwhelming. We couldn't ignore the call," said Priority Bicycles co-founder and CEO David Weiner. "The Priority community received first crack at our limited availability and pre-order pricing, with a small second run now being opened up to the public. With competitive products featuring similar components being sold for well over $1,400, we know we have the best value for a commuter of this caliber that will sell out quickly."

More information at Priority Bicycles.

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