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Strava redesigns its premium membership program to include three feature packages

Published August 1, 2018

SAN FRANCISCO (BRAIN) — Strava has broken up its premium membership program into three packages, available as a bundle or a la carte.

The new program is called Strava Summit and replaces Strava Premium. Strava Premium was $59.99 per year. The new Summit program offers three "packs" with varying features, for $23.99 each annually. The full bundle is $59.99 per year. All three packs include "Summit Perks," which gives exclusive access to some product discounts. Summit Perks was previously called Premium Perks. 

The packs are called Training, Safety and Analysis.

  • Training Pack: Includes live performance data, custom goals, race analysis, training plans, filtered leader boards, segment efforts, summit support, and summit perks.
  • Safety Pack: Includes Beacon, personal heatmaps, summit support, and summit perks.
  • Analysis Pack: Includes workout analysis, fitness and freshness, live segments, power analysis, relative effort, summit support, and summit perks. 

"Strava is a community of athletes helping each other achieve their goals," says James Quarles, CEO of Strava. "Ninety-two percent of Strava athletes who set goals remain active ten months later. Summit Packs are designed to better tailor and personalize our features to members' needs. Whether your goal is returning from injury or training for your first marathon, Summit Packs provide the performance tools you need along the way."

Monthly memberships also are available for $2.99 for a single pack or $7.99 for all three. Existing Strava Premium athletes retain access to all Premium features.

Strava says it has more than 32 million users in 195 countries.

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