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InCycle Opens New SoCal Store

Published March 8, 2010

RANCHO CUCAMONGA, CA (BRAIN)—InCycle opened its fourth Southern California shop last Friday in Rancho Cucamonga at the base of the San Gabriel Mountains in San Bernandino County.

InCycle Inc. purchased the prime 5,500-square-foot Foothill Blvd location for $1.06 million back in January.

“That is absolutely the only reason we’re here. We were able to purchase the property,” said Mark Smits, one of two InCycle partners. “Obviously to own the property is way better than to lease. We’ve been in business almost 20 years and none of our other buildings are purchased. The mortgage is in line with the business we think we’ll do here. It’s a good position to be in.”

Smits said he’d been eyeing expansion in Rancho Cucamonga for eight years, but sidelined the project when competitor Redlands Cyclery moved into town last Christmas.

“They beat us to the punch. It kind of took the wind out of our sails,” Smits said. But, when the opportunity came up to purchase the space, Smits couldn’t pass it up.

“It all kind of worked out,” he added.

InCycle’s other shops are in Pasadena, San Dimas and Chico.

“A lot of our customer base comes from East of San Dimas, in this area. We’ll get a lot more of the repeat business and attract more friends and family of customers who already patronize our shops,” Smits said.

The Rancho Cucamonga location will carry the same primary three brands as the other shops: Cannondale, Specialized and Electra.

Smits foresees his sales being pretty evenly split between mountain and road product with a good amount of fixed gear and family business as well.

The new shop is located at 9110 Foothill Blvd in Rancho Cucamonga.

—Nicole Formosa

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