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Sport Chalet teams up with First Bankcard to launch new credit card program

Published November 25, 2013

LA CAÑADA, CA (BRAIN) — Sport Chalet recently announced that it has partnered with First Bankcard, a leading national credit card issuer and division of First National Bank of Omaha, to launch a new Sport Chalet MasterCard. The program will allow customers to earn rewards, and in some stores, receive their new card instantly. 

“Sport Chalet is known for providing expert advice, unparalleled customer service and the products and services that help our customers do all the things they’d rather be doing,” said Craig Levra, Sport Chalet Chairman and CEO. “In First Bankcard, we found a partner that could help us create a custom card program to meet the needs and interests of our customers and ensure a high level of support and service.”

Three Sport Chalet stores in California—La Cañada Flintridge, Torrance and Pleasanton—will feature technology that enables customers approved for the Sport Chalet MasterCard to instantly receive the card on the spot at the store. Shoppers at all other Sport Chalet stores will have credit available upon approval and can begin shopping before receiving their card in the mail. Sport Chalet expects to roll out the instant card issuance technology at its other stores in 2014.

In order to provide extra benefits to card members for in-store and out-of-store purchases, Sport Chalet will also integrate the new card program with its existing Action Pass loyalty program. Sport Chalet MasterCard customers who are not Action Pass members will be enrolled automatically. 

“This program is designed with Sport Chalet customers in mind, helping make it possible for them to instantly save money on their favorite sports pursuits and activities,” said Stephen F. Eulie, President of First Bankcard. “Sport Chalet knows its customers, and we’re excited to be able to partner with them to build on their legacy of success.”

Sport Chalet has 52 stores in Arizona, California, Nevada and Utah, plus its online store at; and its team sales division. Sport Chalet sells bikes from brands including Haro, Electra, Diamondback, KHS, Pure Fix and ASI’s Fuji and SE Bikes. The company’s stores also provide bicycle service and car rack installation.

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