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Denver-area triathlon shop has new owner

Published March 14, 2014

SHERIDAN, Colo. (BRAIN) — Denver-area triathlon retailer KompetitiveEdge has new ownership.

Former store manager Ryan Stedeford is taking full ownership of the store as of April 1 from previous owner Rob Runyon. 

After starting as a mechanic at Bicycle Village when he was 13, Stedeford worked for several other shops, eventually becoming a general manager. Introduced to Runyon through a mutual acquaintance, Stedeford started at KE in 2009 as a mechanic before taking over as store manager. Since then KE has moved aggressively into the triathlon market. Besides several top bicycle brands, they are the largest retailer of Newton running shoes in Colorado.

Stedeford, 23, said he is excited for 2014.

"It's a huge step for me to take ownership of KompetitiveEdge. For the past five years I've worked hard to create a store that is customer focused and provides the top gear athletes are looking for," he said.

For 2014 KE has two athlete teams and works with several area clubs and coaching services.

In addition to bikes, components and apparel, KE offers bike fits and physiology testing.

"Obviously 2014 is a big year, not just for me but for the company as a whole," said Stedeford. "We will be launching a new e-commerce site, changing up our brand offerings and creating better efficiencies to enhance the customer experience."

The store is at 3820 S. Federal Blvd. in Sheridan.


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