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REI donates $100k to PeopleForBikes' Green Lane Project

Published May 8, 2015

BOULDER, Colo. (BRAIN) — Outdoor sports retailer REI is donating $100,000 to PeopleForBikes to expand its Green Lane Project.

The Project is working with six focus cities for 2014-2016 – Atlanta, Boston, Denver, Indianapolis, Pittsburgh, and Seattle,  focused on protected bike lanes, which are on-street lanes separated from traffic by curbs, planters, parked cars or posts.

The REI award investment will be used to fund Green Lane Project grants in each of the six focus cities. The grants are designed to help the cities advance their protected bike lane infrastructure and build public support and riderships. Grant recipients will engage their local REI store in the project and provide a clear plan for measuring success.

"Thanks to REI's support, we will be able to demonstrate the many benefits that come to a city when it invests in safe, accessible places to ride," said Martha Roskowski, PeopleForBikes' vice president of local innovation. "These grants will help our focus cities become better places to live, work and play. "

"At REI we believe an outdoor life is a life well lived. We believe in a future where people of all ages and abilities feel safe while riding a bike for fun, fitness or transportation, "said Marc Berejka, REI's director of community and government affairs. "We are proud to support PeopleForBikes' efforts to create more bike-friendly communities across the nation through the growth of protected bike lanes."

The contribution from REI was leveraged with additional funding from PeopleForBikes. 


Topics associated with this article: Advocacy/Non-profits

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