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Jack’s Bicycle Center remodels, reopens as Giant Partner Store

Published July 10, 2015

BELLINGHAM, Wash. (BRAIN) — Following an extensive remodel, longtime Pacific Northwest retailer Jack’s Bicycle Center has reopened as a Giant Partner Store. Founder Jack Devries opened the store in Bellingham, Wash., in 1969, and two of his children, Kent Devries and Rhonda Van Nus, now own and operate the business.

Jack’s has been a Giant dealer since 1988, when the bikes first became available in the U.S. Van Nus said that the decision to become a Giant Partner Store was an easy one because they already met the qualifications. “Our numbers in terms of Giant products on the floor have stayed the same,” she said. “We were already doing what the requirement was to become a GPS, but we were doing it on our own. So having the help to take on a huge remodel project made a big difference.”

Remodeling the 4,750-square-foot building took about six months and involved reducing warehouse storage space, expanding the showroom area, relocating the repair department and replacing flooring. Giant assisted with choosing fixtures, paint colors, signage and adding a tiered rack system to maximize display space.

“It’s been terrific working alongside such open-minded retailers as Kent and Rhonda,” said Giant USA retail services executive Timothy Johnson. “They are devoted to working to improve their business practices, even after 46 years of successful bicycle sales. Their partnership is greatly valued by Giant and we are very pleased to have them join the GPS program.”

Van Nus said the remodel, during which the store stayed open through the entire process, was a long time coming, and that it’s been fun to see customers’ reactions to the transformation. “People walk in and are like ‘wait, is this still Jack’s?’” she said. “It looks so different, but it still has our character, too.”

Jack’s employs a staff of six, has a full-service repair department and also carries Kona, Haro and Pivot. A grand opening celebration was held June 27. 

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