Val Vanderpool

Val is BRAIN’s newest staff writer. She comes to the magazine with a varied background including stints as a bike shop manager, bicycle tour guide, and race and event director. She also worked as a freelance writer in the outdoor and travel industries. Most recently, she taught women’s clinics and drove a demo van, working with Giant retailers all over the west. An Idaho native who has lived all over the northwest, Val is excited about her recent relocation to sunny southern California, where she can mountain bike, trail run, and garden year round. She lives in Silverado canyon with her boyfriend Brian and their two dogs. 

All articles by Val Vanderpool

November 15, 2018

MINNEAPOLIS (BRAIN) — Gene Oberpriller has lived or worked, or both, in the historic building in downtown Minneapolis where his shop, One on One Bicycle Studio, is located, since 1989.

Posted in Retail News
November 9, 2018
Photo by An Le from the Giant Bicycles parking lot.

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycles USA evacuated its offices Thursday afternoon as the Hill Fire burned behind the company's headquarters in the Conejo Valley, about 50 miles northwest of Los Angeles.

Posted in Industry News
UPDATED. Giant Bicycles evacuated Thursday as the Hill Fire erupted amid strong Santa Ana winds.
October 25, 2018

SANTA CLARITA, Calif. (BRAIN) — Longtime Southern California retailers Mark Smits and Dominic Galenti have expanded with a fifth Incycle Bicycles store following the recent acquisition of Performance Cyclery in Santa Clarita, about 20 miles west of the Pasadena Incycle location.

Posted in Retail News
October 23, 2018

SANTA CRUZ, Calif. (BRAIN) — In many ways, Elayna Caldwell's long career in the industry has come full circle. It started in 1996 with a job at RockShox, back when it was still located in Santa Cruz.

Posted in Industry News
October 4, 2018
B Vivit (left) attended UBI on the scholarship in early 2017.

ASHLAND, Ore. (BRAIN) — QBP's Women's Bike Mechanic Scholarship, now in its 6th year, has had many success stories. To find one, you don't need to look far: B Vivit, an instructor at United Bicycle Institute. Vivit earned a scholarship to attend a 2-week class at UBI last year.

Posted in Industry News
September 26, 2018
Bill Smith (left), who has spent the past 25 years working at Huffy and the last eight as CEO, will retire at the end of December. Claude Jordan will assume leadership of the company.

DAYTON, Ohio (BRAIN) — Huffy Corp. has announced that Claude Jordan will succeed Bill Smith as CEO and president as Smith retires in December. Smith will remain a director on the Huffy Corp. board, and will assume new roles as CEO emeritus and senior adviser.

Posted in Industry News
September 18, 2018
Huffy's Bill Smith

DAYTON, Ohio (BRAIN) — In its 126-year history, Huffy Bicycles has proved time and again that the ability to adapt is embedded in its DNA. From world wars and the slow death of American manufacturing to the rise of mass retailing and the current retail apocalypse, the company, which got its start when founder George Huffman purchased manufacturer Davis Sewing Machine in 1891, has endured just about every market disruption of the modern era.

Posted in Industry News
Mass brand makes major investments amid market disruption — and wants to bring the IBD along for the ride.
September 13, 2018
Allite's new Super Magnesium is lightweight, recyclable and less expensive than carbon.

DAYTON, Ohio (BRAIN) — Allite Inc., a new materials sciences company that manufactures metal alloys, has announced that its proprietary Super Magnesium alloy is now available to the cycling industry.

Posted in Product/Tech
Allite's parent, UWHK Ltd., also owns Huffy Bicycles and recently built a factory in China to manufacture the alloys, which are said to be light, recyclable and less expensive than carbon.
September 10, 2018

PARK CITY, Utah (BRAIN) — Park City Bike Demos, a retailer offering rental and paid-demo bicycles that are available for sale, is selling the business's assets for $120,000. The money will be used to pay the company's debtors.

Posted in Retail News
August 13, 2018

REDDING, Calif. (BRAIN) — More than a dozen large wildfires continue to burn in California, with several thousands acres destroyed as the state also endured the hottest July on record.

Posted in Retail News